In the mid 60′s, the word ‘screw’ and the phrase’hump the hostess’ were said in the film ‘Whose Afraid Of Virgina Wolf?.’ People freaked out and the Movie Ratings system was born and from it sprang the porn industry.
Earlier in that decade, the surgeon general wrote a report asserting that cigarettes caused lung cancer and congress passed a law requiring manufacturers to a put a warning label on their product. This shielded these companies from liability for years and allowed the cigarette industry to just keep growing.
Later the music industry was required to label their music and today there is more foul and explicit language in music than when I was a kid. Why? Because bands that had stronger warning labels on their CD sold more, and so it became… be explicit or be obscure. The result is explicit language is almost a requirement today.
Doesn’t it feel like enough time has passed since the TV and Video game rating systems that they’re going to come after something else?