You May Never Need To Read Another Post About Writing Headlines

CopyBlogger has two awesome posts on writing headlines: 10 sure-fire headlines and later they added 7 more magnetic headlines. I would like to an 18th to the list that can be very effective for many different service businesses. And with a little spin, bloggers too.

You may not need a new…


This was made famous by AAMCO… as in… you may not need a new transmission. But it can be used effectively whenever a repair could avoid a large and unwanted purchase…

Examples:

You may not need a new roof

You may not need a new furnace…

You may not need a new hot water heater

Other uses may be in technology where the headline implies a hack, alternative or upgrade could avoid spending money… examples.

You may not need a new IPod…
You many not need a new computer…
You many not need to pay for a SSL Certificate…

I hope you didn’t feel like this post’s headline was overhyped. I used it to show how this headline technique could be used for bloggers as well. And I honestly feel like good copy is often undervalued. So, please read more posts on writing headlines and copy and add copyblogger to your feed if it isn’t there already.

Oh! and this technique could also make for some good copy in your PPC campaigns.

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One Response to You May Never Need To Read Another Post About Writing Headlines

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