Court Cunningham, Yodle’s CEO, recently talked about Yodle being “experts in automation” and that’s reflected in their recently launched organic product’s method of link building. Here is how it appears to work: The customer writes an article/blog post on Yodle’s website, local.yodle.com, and links back to their own site. This allows Yodle to pass the power of their own domain to their customers. Interesting.
What’s brilliant from an “automation expert” point of view is that they turned the job of creating content over to the customer; eliminating the time and cost of producing good content. Here’s an example.
The client’s original site needs to be seen to be believedâ€” here it is. So, I have little doubt that Yodle can help them or that this small business owner knows a single thing about web marketing for that matter. But my problem with this from a customer stand point is that the link building is being done on the site created by Yodle, the .net version of the domain. Which means they are just renting the SEO. Because there is such a long time investment required in an organic campaign this represents the SEO version of holding a gun to the client’s head if they wish to cancel.
Or perhaps Court Cunningham is trying to automate a solution to the churn problem.
What are your thoughts on this type of SEO? Does the customer’s level of sophistication matter here? Is this the future SEO business model?