Comments on: Yellow Pages… Better Results Than Google?

By: Barbara63

Barbara63 — Thu, 22 Oct 2009 22:30:25 +0000

It is known to the chemist that the same group of atoms can unite in more than one way to form a molecule. ,

By: SPK

SPK — Sun, 03 Aug 2008 00:17:44 +0000

David,

If the YP is working – and paying for itself, he should not consider canceling them just because the ROI is low. YP after all, is expensive – so by comparison, the ROI will generally be less.

Now, assuming he only has a finite amount to spend on marketing – he could move the YP money to another medium doing better, but just because the ROI is low shouldn’t be the only reason.

By: Local Search Hound

Local Search Hound — Tue, 29 Jul 2008 00:07:06 +0000

David, I wonder if that business has someone managing their yp whose as knowledgeable as the guy managing his online program

Great point about Acxiom and Infousa.