I met with the owner of a multi-million dollar company (in terms of revenue) and within an hour was offered my dream job along with a package that included a good salary plus an equity stake… did I mention it is a multi-million dollar company.
How did I do it?
Was it my perfectly organized resume? Nope, I never bothered to put one together.
Maybe it was my perfectly polished appearance? Uh… no… trust me. The meeting was come-as-you-are.
Perhaps, it was the impressive way I prepared for the interview? No, I didn’t have time. We met within hours of our first telephone conversation.
So, how did I find this amazing opportunity? I didn’t… the company’s owner found this blog while researching internet advertising. He was also looking for someone with a diverse set of skills. You see, he owns 2 companies… a garage door repair company in NJ and an advertising agency that primarily handles yellow page advertising. So, check out the skill set he was looking for:
- Yellow page knowledge… inside and out.
- Same with Internet Yellow Pages
- Website Design
- Management Experience
That just happens to be my exact background… but the odds of us hooking up using traditional job search techniques like resumes, interview, head hunters etc. is exactly zero.
The blog allowed me to build my brand and allowed him to find a find a candidate with the 6 or 7 qualifications he was looking for. Think about it… it’s hard for an employer to find a good candidate when the job requires a single qualification; the permutations when 7 are needed are mind boggling.
So, my advice to anyone who is thinking about changing careers is to worry less about your resume and start building your brand. In other words… start blogging. And employers, depending on what you are looking for… you might consider a Google blog search before heading over to Monster.