Tag Archives: PPC

The .02 Minimum Bid And Split-Testing

I got a little lazy the other day, while going through an Adwords account that I am managing, and rather than write a new ad to compete with the winner of a split-test… I paused it; and a funny thing … Continue reading

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Phone Numbers In PPC Ads Show Promise

With the upcoming change to Google’s display URL policy on redirects, I have been rewriting my PPC ads. I have had a difficult time defeating the click-through rates of the display url: www.geocategory.com, that is re-directing to the website. I … Continue reading

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5 Ideas To Raise The ROI OF Local’s Most Expensive Campaigns

If there is any doubt about the value in local, one needs only to saunter over to Spyfu, where the list of 1000 most expensive keywords (opens in new window) can be found. And take note that out of the … Continue reading

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