Currently viewing the tag: "Adwords"

The .02 Minimum Bid And Split-Testing

On April 10, 2008 · Leave a Comment

I got a little lazy the other day, while going through an Adwords account that I am managing, and rather than write a new ad to compete with the winner of a split-test… I paused it; and a funny thing happened… the minimum bid ticked down from 3 cents to 2.

The CTR on [...]

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Phone Numbers In PPC Ads Show Promise

On March 19, 2008 · Leave a Comment

With the upcoming change to Google’s display URL policy on redirects, I have been rewriting my PPC ads. I have had a difficult time defeating the click-through rates of the display url: www.geocategory.com, that is re-directing to the website. I got a number of good ideas from a question I asked [...]

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