The company I work for has been in business for over 8 years, does great work and has exactly 0 reviews in Yahoo and another 0 in google. Not that surprised are you? I know.
But I find this surprising… having signed up with Service Magic only a few months ago, this garage door business has already been reviewed 5 separate times. I started asking why.
I found there are 2 things a small business can copy from Service Magic to get more reviews. The first ask multiple times… or at least once. The second is to make it smoother. You see when a person goes to review a business on Service Magic they are already signed up, so they don’t need to make up a password or download anything or stand on their head. Their in… it’s smooth.
Small businesses often know/ask for their customer’s email addresses, now use it to make it easier for the customer to review you. If they have a yahoo email, they already belong to Yahoo; if they have gmail they already have a Google account. Send them a link to the review site of which you know they already belong – Smooooth.
On the lighter side: I spent my vacation in part reading Seth Godin books, which is why I’m using the term smooth. And I couldn’t help but think his cover photo resembled an athletic african-american.
Now, those of you who know what Mr. Godin looks like think I’m crazy… so I’m going to prove it to you. Here is Seth Godin side by side with David Justice – retired baseball player.