Comments on: Selling Local Search

By: Convert Offline - Everybody’s Doing It | Website Promotion is not Voodoo

Thu, 13 Mar 2008 04:30:36 +0000

[...] thought I’d go ahead and document a recent client experience I’ve been talking to a few folks [...]

By: Christina Niven

Christina Niven — Fri, 22 Feb 2008 17:26:42 +0000

You said: “To test the website, we will simply borrow a trick from the direct mail industry. In direct mail, what they do is to create two mailers, shuffle the deck, and mail them out. When you track the results, one will get a better return than the other. So, they kill the loser and try to create a new ad that will beat the previous winner. Then repeat.”

Excellent point, well put.

By: MiriamEllis

MiriamEllis — Fri, 22 Feb 2008 00:18:39 +0000

Yes, that’s an interesting point. I guess the small business owner in me says you need to do something for them before asking them to do something for you (pay you!).

But, the danger here, especially for a one or two man shop is that you can waste unrecoverable time on non-profitable tasks that could have been otherwise spent talking to a likelier client or working on your own projects.

It’s a puzzle, Tim, but it’s a good one to think about.