Phone Numbers In PPC Ads Show Promise

With the upcoming change to Google’s display URL policy on redirects, I have been rewriting my PPC ads. I have had a difficult time defeating the click-through rates of the display url:, that is re-directing to the website. I got a number of good ideas from a question I asked on Gooruze, including:

  • Both of these suggestion helped maintain a good quality score and .04 cent minimum bids, but in limited testing I was not able to beat the CTR of the redirected URL. I will continue to experiment with them.

    But if at first you don’t succeed… try, try, again. I finally found an ad that has showed some promise and early in the test is defeating the set up… and it uses the original domain, which is even better. What I did was add the geography and the telephone number to the 3rd line of the ad. I tried to make it look like an in-column yellow page ad. The 3rd line reads: Fillintheblank County… (123)456-7890. I was surprised that Google allowed telephone numbers in their ads but I now understand why they do… they are good for click-thru rates! Google will allow 3 consecutive periods but not 4… between the geography and the number.

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