Phone Numbers In PPC Ads Show Promise

With the upcoming change to Google’s display URL policy on redirects, I have been rewriting my PPC ads. I have had a difficult time defeating the click-through rates of the display url: www.geocategory.com, that is re-directing to the website. I got a number of good ideas from a question I asked on Gooruze, including:

  • geography.domain.com
  • domain.com/geography
  • Both of these suggestion helped maintain a good quality score and .04 cent minimum bids, but in limited testing I was not able to beat the CTR of the redirected URL. I will continue to experiment with them.

    But if at first you don’t succeed… try, try, again. I finally found an ad that has showed some promise and early in the test is defeating the www.geocategory.com set up… and it uses the original domain, which is even better. What I did was add the geography and the telephone number to the 3rd line of the ad. I tried to make it look like an in-column yellow page ad. The 3rd line reads: Fillintheblank County… (123)456-7890. I was surprised that Google allowed telephone numbers in their ads but I now understand why they do… they are good for click-thru rates! Google will allow 3 consecutive periods but not 4… between the geography and the number.

    This entry was posted in Local Search, PPC and tagged , , . Bookmark the permalink.

    Comments are closed.