Pay Per Call brings about a conversation like no other in local advertising. Small business owners, who normally deal in broad strokes, all of sudden are fighting tooth and nail each time their phone rings. And Yext, a technology that was created to alleviate this, by using transcription technology, may have amplified it judging by the comment section of Local Seo Guide’s old post on Yext which has spontaneously transformed into a Yext Review portal.
I would suggest heading over there and reading this if you have considered buying or selling advertising on a pay per call basis. It could save you lots of time and aggravation later on.