I recently read an article by Dr Pete discussing conversion rates and one of the points he made was that nobody seems to share theirs. Hmmmm… could that be because we are all insecure about our conversion rate. Maybe… no one seems to be able to answer the question: What is a good conversion rate? And few things lead faster to insecurity than ignorance. Will publishing one’s conversion rate lead to the spontaneous purchase of a sports car with a very large engine as other shortcomings have.
I don’t know about that; but I’m up for a game of… I’ll show you mine, if you show me yours… I’ll start.
The 2 metrics I am most interested in are: the overall conversion rate (those who contacted the business) and the % of visitors who ended up at the contact page from other pages on the site (the path).
So, here I am exposed: (the website belongs to a small house painting company, it’s real)
Just About 4.5% of the uniques contacted the business.
Now, it’s your turn… please show me yours. Please use the comments below and tell me about the conversion rate of your best site… and maybe a tip about how you did it.
Now, I’m not sure if this is really a “small analytic” or not; but I do think it can do better. So, I’m going to split test it using the Google Optimizer.
In the coming weeks, I’ll share more about the test I set-up and from to time to time provide progress reports. And remember this is all about getting this dirty little secret out of the closet, so please comment and share as little or as much as you like… thanks!
For more about conversion myths.