Convert Offline

With Local.com recently changing it’s advertising format, and Microsoft adding a link to make it easy for a small business to add their business info, I decided I needed a place to keep track of it all. So, I set up this internet advertising matrix. I did so with the search marketer in mind, but I hope anybody that is looking to generate business by advertising on the internet will find it helpful.

I included:

• Prices and Set-Up Fees
• Ad formats; i.e PPC, Fixed Fee Pay for Call
• Ad features
• Links to add free business profiles or listings on all the sites that offer that feature.
• A graphic of how advertising will appear on each of the sites with a rather large thumbnail
• And how it will appear if placed through a network

It is my hope to keep this page current, accurate and helpful. Any help you can provide to that end will be appreciated. I am also concerned about load time; if that is a problem, you would be conferring a favor to let me know.

My goal is that this document can serve as a checklist for busy search marketers when they begin a new campaign.

AOL

• Advertising on AOL is distributed from the
  Google Search Network
• 3 local listings presented on Search
  Result Pages From AOL Local Organic
• Organic Results are from Google




AOL Local

• Ads on AOL Local are blended results
  from AOL Media Network and the Google
  Search Network
• Pay for Call Ads are Distributed from
  the Ingineo Network
• Organic Results are from AOL Local (Mapquest)




AOL Yellow Pages

• The Advertising on top of the results is from AOL Media Network
  and the Google Search Network
• The Pay for Call Ads are Distributed by
  the Ingineo Network
• The search results are from Yellowpages.com.
  Tiered Advertisers followed by listings.







Ask

• Ask Sponsored Listings
• Ask sponsored listings are PPC.
  Minimum Bid: 5 ⊄
• Initial Deposit (refill amount): 3x daily budget for
  all campaigns
• Automatically opted into Ask Content Network. But
  you may disable it.




Ask City

• Ask Sponsored Listings
• Ask sponsored listings are PPC.
  Minimum Bid: 5 ⊄
• Initial Deposit (refill amount): 3x daily budget for
  all campaigns
• Sponsored Listings are placed at the bottom of
  the results on Ask City
• Reviews from Citysearch are displayed with stars
  at the listing level




Google

• Google Adwords
• Adwords are PPC.
  Minimum Bid: set for each keyword by Google
• Initial Deposit: $5.00
• Automatically opted into Google Search Network and
  Google Content Network. May disable both.
• Placement-Targeted Ads (formerly site-targeted) allow you to choose from a list
  of websites across the internet to place your ads

Google Maps

• Add your listing to Google Local Business Center
• Up to 1 ad is placed on top of the search results. More ads displayed
  after Map’s organic results
• Must have an Adwords Account
• Must be opted into Google Search Network and
  create a Local Business Ad






Local.com

• Up to 7 ads are placed above Local.com’s results
• Top 3 Sponsor Links are from the Yahoo! Content Network
• 3 Feature Sponsors are PPC ads from Superpages.com
• Next Sponsored Link is either a PPC from Superpages.com or
  a Pay-for-Call ad distributed by Ingenio
• Advertising on Local.com is $49.95/mo.. it includes
  “top placement” on Local.com with your listing in red and link to your website
• Add your Business Profile to Local.com for free.




MSN

• Up to 8 PPC ads are placed on the first page of results with
  up to 3 appearing above the organic listings
• Microsoft adCenter
• Initial sign-up fee: $5.00
• Automatically opted in to the adCenter content network but
  you may disable it.






MSN Local

• Add your Business Profile to MSN Local (Live Local)
• 3 PPC ads from Superpages..com are placed above the local organic results on MSN local






Superpages

• A blend of up to 8 PPC/Pay-for-Call ads are displayed first; followed by fixed-fee placement priced by tier and geographic reach
• Initial deposit for PPC/PFC ads: $50 (applied to clicks/calls)
• $15.00 monthly minimum spend
• Automatically distributed out to Superpages Network. Cannot opt out.

Add your free Business Profile

Minimum Click: 20 Cents. Minimum Call: $2.00.




Yahoo!

• Up to 12 PPC ads are placed on the first page of results with
  up to 4 appearing above the organic listings
• Yahoo! Sponsored Search
• Initial deposit: $30.00
• Automatically opted in to the Yahoo! Publishing Network content network but you may disable it.
• You may pay $49 annually to
  be indexed by Yahoo!; includes up to 5 urls




Yahoo! Local

• Add your listing to Yahoo! Local
• Up to 3 ads are placed on top of the search results. More ads displayed
  after local organic results
• Pricing is Fixed Fee and Priced by Reach & Category.
  Example: Power Washing Bergen County NJ =$30/mo.
• Must have an enhanced business listing in order to purchase
  advertising: $9.95/mo.




YELLOWPAGES.COM

• Advertising results are tiered and pricing is fixed fee, based on geographic reach and placement.
• Add your free listing. You must
  sign up to add your free listing to yellowpages.com