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	<title>Comments on: How Much Does Yodle Charge?</title>
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	<description>SEM Help For Local Service Businesses</description>
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		<title>By: Mike</title>
		<link>http://www.convertoffline.com/how-much-does-yodle-charge/comment-page-1/#comment-68609</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Thu, 11 Mar 2010 02:13:09 +0000</pubDate>
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		<description>John,

300% is really not a true estimate.  Yodle will only take on industries that they can actually give a return on investment too.  If you have the time to manage an adwords campaign and still conduct business then you are more than likely in a business that does not have many keywords.  Odds are Yodle would not take on your industry because they would deem it unworthy at the current time.  I have sold SEM for years now and dealt with Marchex, Web.com, and many others.  The performance that Yodle offers is far better than the others.</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>300% is really not a true estimate.  Yodle will only take on industries that they can actually give a return on investment too.  If you have the time to manage an adwords campaign and still conduct business then you are more than likely in a business that does not have many keywords.  Odds are Yodle would not take on your industry because they would deem it unworthy at the current time.  I have sold SEM for years now and dealt with Marchex, Web.com, and many others.  The performance that Yodle offers is far better than the others.</p>
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		<title>By: John</title>
		<link>http://www.convertoffline.com/how-much-does-yodle-charge/comment-page-1/#comment-68134</link>
		<dc:creator>John</dc:creator>
		<pubDate>Sat, 27 Feb 2010 00:33:03 +0000</pubDate>
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		<description>Through trial of the service and comparision with Google Adwords directly I belive it is over 300%  markup. Not really worth it since google and other search engines makes it pretty easy to create your own ads.</description>
		<content:encoded><![CDATA[<p>Through trial of the service and comparision with Google Adwords directly I belive it is over 300%  markup. Not really worth it since google and other search engines makes it pretty easy to create your own ads.</p>
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		<title>By: Local Search Hound</title>
		<link>http://www.convertoffline.com/how-much-does-yodle-charge/comment-page-1/#comment-59133</link>
		<dc:creator>Local Search Hound</dc:creator>
		<pubDate>Sat, 12 Sep 2009 12:49:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.convertoffline.com/?p=397#comment-59133</guid>
		<description>Jonathan, I am a competitor of Yodel, so my answer may be biased.

 In my opinion that example the rep gave you how they charge is hypothetical. I don&#039;t think the reps know the percentage.
The biggest problem is the lack of transparency, you will never have any idea what % they really charge.

With that said they can provide a decent ROI. 

But listen to me now, I&#039;m telling you Jonathan, if you are thinking about going on the internet. Go down the list of people in my blogroll and talk to them. 

You&#039;ll get no guarantees and I doubt if the sales presentation is very polished but you&#039;ll end up with much more value in the end.  PPC is only one part of the equation.</description>
		<content:encoded><![CDATA[<p>Jonathan, I am a competitor of Yodel, so my answer may be biased.</p>
<p> In my opinion that example the rep gave you how they charge is hypothetical. I don&#8217;t think the reps know the percentage.<br />
The biggest problem is the lack of transparency, you will never have any idea what % they really charge.</p>
<p>With that said they can provide a decent ROI. </p>
<p>But listen to me now, I&#8217;m telling you Jonathan, if you are thinking about going on the internet. Go down the list of people in my blogroll and talk to them. </p>
<p>You&#8217;ll get no guarantees and I doubt if the sales presentation is very polished but you&#8217;ll end up with much more value in the end.  PPC is only one part of the equation.</p>
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