Get To The First Page Of Google: The 4 Essentials Of Ranking A LinkLess Small Business Website

#1 – Paraphrasing Mike Grehan, author of The Search Engine Marketing Book:

If you create a page about a unique word or phrase, you can easily rank for that term.

As an example, if you were to create a site about xandrough, Google will want to return that site when a searcher uses that term because your site would be the most relevant to that term. The problem of course is that nobody is likely to type that into any search engine because the word does not exist, so ranking for it won’t do any good. However, how about a keyphrase like:

Landscape Design Sussex County, NJ

Google Results Page

Now, the possibilities of this concept seem pretty exciting for Landscapers located in Northwest, NJ. To check this, click on the image above and you can see that the sites returned in the organic lack a sense of relevancy. Is that because, like xandrough, it is not likely to be typed into the engine. I don’t think so, as you can see many landscapers are competing for the phrase in Adwords. It actually looks to me like a phrase that is juicily near a conversion worth thousands of dollars.

Try a search like this for your business plus a regional term. If you don’t find many sites that match that query, there may be an opportunity.

#2 – Search Engines Return Pages Not Sites on the Results Page

With this in mind for the example above; the page has to be about Landscape Design in Sussex County, not the site. In other words, if one page on your site is about landscape design and another page is about sussex county, no page of your site will come up for the keyphrase: ‘landscape design sussex county’.

This can be used to the advantage of the linkless site, making it possible to come up in the results for multiple search queries. For example, one page could be for Lawn Maintenance, while another could be Landscape Design.

For more on this see Local Biz Bits

#3 – The Order and Proximity of The Keywords Matter

Write a sentence or phrase that contains both the service and the geographic term and have those terms in close proximity.

High Rankings Advisor has a great explanation of Keyword Proximity.

SearchRank provides another great example of how to write for search engines.

#4 – Time

It will take some time before the search engines trust a linkless site. So, you may just to have to wait. However, if your site is a couple of years old and you re-write it, applying some of these principles, you may be able to rank for your terms as soon as the next time Googlebot visits your site.

To speed some things up even more you may want to add your business listing to Google Maps and verify your business listing. After filling out the information you will recieve an automated telephone call and you will have to enter the numbers they provide you.

Also, you could fill out the business profile on superpages.com. Don’t just set up a listing, you want to make sure you add your url to the business profile… Google only spiders business profiles on superpages.com, not the rest of the site.

The above options are free… the links they provide won’t have any value in ranking your site in search results but they may help your site get indexed quicker by google. And they both get traffic in their own right and could score you some work.

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284 Responses to Get To The First Page Of Google: The 4 Essentials Of Ranking A LinkLess Small Business Website

  1. paraxenies says:

    great tips nice post!!!

  2. jobdeals says:

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  3. Thank you on the part of the basic information. out standing article!.

  4. leop says:

    Does it matter if the website uses free hosting? my website is http://webdesignstudiosg.co.cc/ . Would this affects its ranking?

  5. salman says:

    Hi there,
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  6. ?????? says:

    i think site backlinks has first role.

  7. Chaparsoft says:

    anyway, Thank you for the SEO information

  8. ketty says:

    Another way to be first in google and have to be able to talk about in other blogs, here is a useful tool http://www.mysensetechnology.com/p/send-article.html If your post is published, you will get at least another 100 post backlinks from other authoritative blogs, (personal experience :-)) – Ketty -

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  10. neaskol says:

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  12. Hojo Motor says:

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  13. Abdul says:

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  14. Hey Thanks so much for the information. It was really helpful.

  15. nice and informative site

  16. Google map listing really help to improve the ranking position ?

  17. google high ranking is possible and backlinks play important role .you require more bagklinks……

  18. vulcan says:

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  28. Both onsite and offsite optimzation is essential. Onsite optimization will be checked by google for factors such as keyword density and meta tags. More importantly are high PR backlinks wherever you can find them. A great tool I use for analysing the competition for any given keyword is Market Samurai. It tells you exactly what you need to do to get ranked highly. Hope that helps!

  29. PLR Ebooks says:

    Great information! Just signed up on SuperPages! Thank you for sharing the link! Hopefully it will help.

  30. Very good information, hope you can post more of this. Thank you

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  41. Sam says:

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