Get To The First Page Of Google: The 4 Essentials Of Ranking A LinkLess Small Business Website

#1 – Paraphrasing Mike Grehan, author of The Search Engine Marketing Book:

If you create a page about a unique word or phrase, you can easily rank for that term.

As an example, if you were to create a site about xandrough, Google will want to return that site when a searcher uses that term because your site would be the most relevant to that term. The problem of course is that nobody is likely to type that into any search engine because the word does not exist, so ranking for it won’t do any good. However, how about a keyphrase like:

Landscape Design Sussex County, NJ

Google Results Page

Now, the possibilities of this concept seem pretty exciting for Landscapers located in Northwest, NJ. To check this, click on the image above and you can see that the sites returned in the organic lack a sense of relevancy. Is that because, like xandrough, it is not likely to be typed into the engine. I don’t think so, as you can see many landscapers are competing for the phrase in Adwords. It actually looks to me like a phrase that is juicily near a conversion worth thousands of dollars.

Try a search like this for your business plus a regional term. If you don’t find many sites that match that query, there may be an opportunity.

#2 – Search Engines Return Pages Not Sites on the Results Page

With this in mind for the example above; the page has to be about Landscape Design in Sussex County, not the site. In other words, if one page on your site is about landscape design and another page is about sussex county, no page of your site will come up for the keyphrase: ‘landscape design sussex county’.

This can be used to the advantage of the linkless site, making it possible to come up in the results for multiple search queries. For example, one page could be for Lawn Maintenance, while another could be Landscape Design.

For more on this see Local Biz Bits

#3 – The Order and Proximity of The Keywords Matter

Write a sentence or phrase that contains both the service and the geographic term and have those terms in close proximity.

High Rankings Advisor has a great explanation of Keyword Proximity.

SearchRank provides another great example of how to write for search engines.

#4 – Time

It will take some time before the search engines trust a linkless site. So, you may just to have to wait. However, if your site is a couple of years old and you re-write it, applying some of these principles, you may be able to rank for your terms as soon as the next time Googlebot visits your site.

To speed some things up even more you may want to add your business listing to Google Maps and verify your business listing. After filling out the information you will recieve an automated telephone call and you will have to enter the numbers they provide you.

Also, you could fill out the business profile on superpages.com. Don’t just set up a listing, you want to make sure you add your url to the business profile… Google only spiders business profiles on superpages.com, not the rest of the site.

The above options are free… the links they provide won’t have any value in ranking your site in search results but they may help your site get indexed quicker by google. And they both get traffic in their own right and could score you some work.

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284 Responses to Get To The First Page Of Google: The 4 Essentials Of Ranking A LinkLess Small Business Website

  1. Nice article having rich content

  2. Getting ranked on the first page of Google for any keyword or phrase isn’t an easy task. If you’re going to take on the challenge of doing this yourself, then be prepared to work! You either have to have a lot of money or a lot of time, and for most people the former doesn’t hold true so get ready to put in some “sweat equity”.

    Read more: How to get your Website to the First Page of Google Search Results | eHow.com http://www.ehow.com/how_2084407_first-page-google-search-results.html#ixzz1LaZJvhBt

  3. jthm comics says:

    great post and very informative

  4. Thank you for giving us informations, i will try to do your steps

  5. Very good article you are 100 % correct

  6. Thank you for the wonderful info. Here in portland oregon carpet cleaning it will work great. Cheers!

  7. fotovoltaika says:

    I am trying lot of time to get my website to the first page of google. I think that if is use your technique i will success!

  8. Jim says:

    informative article but out of 158 comments you responded to two. Huh?

  9. Good Stuff. This is really hard thing we are talking on first page of google. But even first page of google is not sure to bring enough traffic the deal is first page with first three links.

  10. Cesar Curado says:

    Hello,

    We would like to know how can we get better google positions for our website http://www.removalstoalgarve.com

    Thanks,

    Cesar

  11. Some of your links are not reachable at the moment. Generally I must agree with you on one thing – you must wait. Sometimes, when you are not patient enough you screw up your chances with Google for good.

  12. Matt says:

    Hello. Thanks so much for the great tips. I’m wondering if you have any tips for how to best optimize the singular and plural forms of keywords; e.g., tip and tips. I can never seem to optimize both at the same time. Thanks again.

  13. Isaac says:

    I will try to use your technique to get to the first page of Google. Thank you for your tips!

  14. mukesh says:

    nyc post…local search hound. can you please look at my site, my ads on home page are not showing while on specific post it is available. what may be the reason??

  15. London says:

    Nice posts! But why you did not mention modern machines of link finding and building? Or do you think that they are not good?

  16. Seocess says:

    Great post! Those tips are essentials, a must if you want traffic to your local business. Does not work that good if you’re running a blog but I get the idea. Thanks

  17. dermatologos says:

    My opinion for ranking high:
    Clear and unique text
    Links to other websites (high pagerank)
    Good keywords and Title, description
    And wait!

  18. Thanks for the great information. I am new to all of this and trying to learn.

  19. Luxembourg says:

    Agree about clear and unique text, but do not forget to make it natural!

  20. Brussels says:

    High quality links – is always plus. Moreover if they are good ranked by Google.

  21. zul says:

    Hi i just thought i should make the comment box to #172
    nice post by the way

  22. Shahriar says:

    Thanks for your great information.Your information is very helpful.

  23. Fardoushasan says:

    Page rank has evolved to be a very important thing of evaluating how popular your site is. Although somebody think page rank is of no use all I can say is that they are wrong. The ones that do care about the page rank including myself are on the right track.

  24. Innes says:

    Fardoushasan you are so correct on this. This is precisely what I drum into my clients when they think it is so easy. At the end of the day, backlinks are essential. They are votes of popularity in their own little way and the more of them there are the better the website will begin to rank.

  25. Thanks for the awesome information! We are trying to rank higher on Google for our keywords, Digital Signage Orlando and there are a couple sites above us at the moment. Will continue to keep plugging away!

  26. Build link and get unique content
    You will get #1

  27. Yes, build your backlinks daily and try to get good content (unique)

  28. Write awesome content and use freelance in SEO

  29. Learn SEO and you will know how to get it

  30. Thanks for the great tip in SEO
    I will research keyword and do it

  31. Backlinks backlinks and backlinks
    Try to get it

  32. wenwens says:

    I like the helpful information you offer in your articles. I will bookmark your weblog and check once more here frequently. Im very certain I’ll learn many new stuff right here! Best of luck for the next!

  33. yaser says:

    Thank you for this wonderful article, I would like to share this article on adding some things, in this article http://spiderrss.blogspot.com/2011/09/first-page-of-google-how-to-get-your.html

  34. Thanks for the great tip in SEO
    I will research keyword and do it

  35. Peter says:

    Great article we make use of this kind of tactics… The only difference is that it’s much easier in The Netherlands, not a lot of competition!

  36. CLE says:

    No sure about posting comments – but article is really good one.

  37. Albion says:

    I prefer your site! Maybe you have a twitter or twitter page? I’d like to connect and focus on a few things. Appreciation for all of your work.

  38. Vivika says:

    Thank you for the good info. It’s good to know that good quality script always helps with SEO.

  39. Bang says:

    Thank you for the basic information. Great article!

  40. Sidharthan says:

    Thank you for the basic information. Great article!

    Check my image

    http://pvsidharthanimages.blogspot.com/2011/08/sample-blog-for-my-images-sidharthan.html

  41. Great blog here.thanks for the info.

  42. Wants to buy hot tub for home, definitely it’s a great decision for making your winter enjoyable as well as home interior attractive. The warm, bubbly water assist to

  43. Shaju says:

    Hi,
    I have worked for a website completed on page optimization as well as off page optimization still the website is not listed in the 1st page of google. Could any one advise me on how to make the url appear in the 1st page and in between 1-3 ranks.

  44. Manvika says:

    Hi there,

    I see many sites on page one of Google that have no PR..does this really matter to work for a high PR?

    Maria

    My Blog :- Rental Cars in Pune

  45. Local SEO says:

    authorizedspecialist*com for a TOP rank on the FIRST page of google. LOCAL SEO SPECIALISTS

  46. I think its the keyword that matters the most to come on the first page. Rest depends on hard work done on SEO by the author or the promoter.

  47. p says:

    great tips!!!