#1 – Paraphrasing Mike Grehan, author of The Search Engine Marketing Book:

If you create a page about a unique word or phrase, you can easily rank for that term.

As an example, if you were to create a site about xandrough, Google will want to return that site when a searcher uses that term because your site would be the most relevant to that term. The problem of course is that nobody is likely to type that into any search engine because the word does not exist, so ranking for it won’t do any good. However, how about a keyphrase like:

Landscape Design Sussex County, NJ

Google Results Page

Now, the possibilities of this concept seem pretty exciting for Landscapers located in Northwest, NJ. To check this, click on the image above and you can see that the sites returned in the organic lack a sense of relevancy. Is that because, like xandrough, it is not likely to be typed into the engine. I don’t think so, as you can see many landscapers are competing for the phrase in Adwords. It actually looks to me like a phrase that is juicily near a conversion worth thousands of dollars.

Try a search like this for your business plus a regional term. If you don’t find many sites that match that query, there may be an opportunity.

#2 – Search Engines Return Pages Not Sites on the Results Page

With this in mind for the example above; the page has to be about Landscape Design in Sussex County, not the site. In other words, if one page on your site is about landscape design and another page is about sussex county, no page of your site will come up for the keyphrase: ‘landscape design sussex county’.

This can be used to the advantage of the linkless site, making it possible to come up in the results for multiple search queries. For example, one page could be for Lawn Maintenance, while another could be Landscape Design.

For more on this see Local Biz Bits

#3 – The Order and Proximity of The Keywords Matter

Write a sentence or phrase that contains both the service and the geographic term and have those terms in close proximity.

High Rankings Advisor has a great explanation of Keyword Proximity.

SearchRank provides another great example of how to write for search engines.

#4 – Time

It will take some time before the search engines trust a linkless site. So, you may just to have to wait. However, if your site is a couple of years old and you re-write it, applying some of these principles, you may be able to rank for your terms as soon as the next time Googlebot visits your site.

To speed some things up even more you may want to add your business listing to Google Maps and verify your business listing. After filling out the information you will recieve an automated telephone call and you will have to enter the numbers they provide you.

Also, you could fill out the business profile on superpages.com. Don’t just set up a listing, you want to make sure you add your url to the business profile… Google only spiders business profiles on superpages.com, not the rest of the site.

The above options are free… the links they provide won’t have any value in ranking your site in search results but they may help your site get indexed quicker by google. And they both get traffic in their own right and could score you some work.

 

284 Responses to Get To The First Page Of Google: The 4 Essentials Of Ranking A LinkLess Small Business Website

  1. salman raza says:

    Hi
    ya these tips are really help full but this artical is relating to the sites those are linkless but my site http://www.mobilepriceinfo.com as mention above is link able so i am looking more tips regarding my site

  2. sean roden says:

    Thanks for the tips ,my site http://www.tellmeibiza.com
    is linkable as well and i would like some more tips.
    Keep up the good work

  3. Fayyaz says:

    we want to first position in google
    need the help for position

    fayyaz

  4. jazir says:

    Thanks for the tips ,my site http://www.tellmeibiza.com
    is linkable as well and i would like some more tips.
    Keep up the good work

  5. ???????????? says:

    lovely tutorial! Very well written as well!

  6. maju says:

    i want to get in google search first page.when i search in beautyparlour in thiruvalla

  7. Anvesh says:

    Thanks for your tips

  8. interesting and useful info, thanks…

  9. Roger says:

    check this website its really awsome

  10. Nanci says:

    Very helpful aricle! I would love to rank at the top of search engines for the key words “commercial auto insurance.” My website is http://www.SparrowGeneral.com if anyone has any suggestions I would much appreciate it!

  11. Jeff says:

    Thank you! This helped me get my website http://www.forshoppingonline.com on Googles first page!

  12. I do believe all the ideas you’ve offered to your post. They’re really convincing and can certainly work. Nonetheless, the posts are too short for beginners. May just you please extend them a little from next time? Thanks for the post.

  13. With the recent update by Google, all these tips would be loaded with major pitfalls.

  14. thanks for your valuable tips.

  15. please could you phone me on 0800 0612401 or 07770964608
    thankyou

    m.couzins

  16. Sandeep says:

    Nice Information I have implement and get benefit from it.

  17. Manolo says:

    Thanks for these nice tips. I was getting really impatient with my website until I’ve read this article. Again, thank you very much!

  18. Vasi says:

    Very good article, helps alot! If someone can help me get my site : http://www.secret-beautysalon.ro on first page i would appreciate! Again, thank you very much!

  19. Jacob says:

    Thanx it really helped! :)

  20. Dess says:

    I haven’t heard some of the ideas discussed here like Proximity of The Keywords, My traffic is up and down in a months period of time. I just couldn’t figure out what to do. It has been like this for about 6 mths.
    I will try some of the tips though. Thx.

  21. Kris says:

    Hello,

    It is a good article but it is very important to have good backlinks as well.

    For ex. I purchased a domain 1 month ago .. I submit it to all possilbe SE’s and then I start link exchange with different sites and the final result was my site on 1st position in google.. not bad for 1 month old domain :)

  22. In my opinion the juice of better ranking is well writing unique content.

  23. kosmimata says:

    It really needs a lot of time and effort to see any results!

  24. kosmimata says:

    I think it’s more complicated than that! Otherwise everybody could be on the first pages!

  25. You actually make it seem really easy with your presentation but I in finding this matter to be really one thing that I believe I’d by no means understand. It seems too complicated and extremely extensive for me. I am looking forward in your next post, I will attempt to get the hang of it!

  26. I’ve been hiding here for quite a time however had to comment. This is actually entertaining, don’t stop!

  27. Superb post however , I was wanting to know
    if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more. Cheers!

  28. payday loans says:

    What’s up it’s me, I am also visiting this website on a
    regular basis, this web page is actually fastidious and the people are genuinely sharing pleasant thoughts.

  29. the text you wrote is very interesting and i am impressed with the way you write. many congratulations

  30. i like your blog very much. it has interesting and useful articles

  31. I agree, these are all very relevant tips. I have to say that you can’t underestimate how a few minutes spent verifying a couple listings like google maps or even mapquest can generate a little more juice which might help pull up your site during future searches.

  32. Nice blog you had written there!
    As I came by Google while searching something like topic like you made.

    Actually I got some problems about this…

  33. i think also content is a good way to get higher to the google first page!! is essential to write as much as you can!!

Set your Twitter account name in your settings to use the TwitterBar Section.