Comments on: Don’t Sabotage Your Campaign With A Tracking 1-800# http://www.convertoffline.com/dont-sabotage-your-campaign-with-a-tracking-1-800/ SEM Help For Local Service Businesses Wed, 07 Jan 2009 14:52:57 +0000 http://wordpress.org/?v=2.6 By: Local Search Hound http://www.convertoffline.com/dont-sabotage-your-campaign-with-a-tracking-1-800/#comment-22 Local Search Hound Sat, 20 Oct 2007 00:58:20 +0000 http://www.convertoffline.com/dont-sabotage-your-campaign-with-a-tracking-1-800/#comment-22 Michael... I agree that there are good reasons for using 800 numbers. And if you have one... you should use one. I'm just saying that I don't think you should use one for the sole purpose of tracking. And I see many local campaigns set-up that way. Michael… I agree that there are good reasons for using 800 numbers. And if you have one… you should use one. I’m just saying that I don’t think you should use one for the sole purpose of tracking. And I see many local campaigns set-up that way.

]]> By: Jim Lin http://www.convertoffline.com/dont-sabotage-your-campaign-with-a-tracking-1-800/#comment-19 Jim Lin Fri, 19 Oct 2007 18:42:16 +0000 http://www.convertoffline.com/dont-sabotage-your-campaign-with-a-tracking-1-800/#comment-19 I just wanted to point out that if it's tracking you want, you still CAN achieve it with local numbers. There are ways to have your cake and eat it too. The company I work for provides local numbers for pretty much every region in the US (and most countries as well), along with your usual toll free/800 numbers. Many of our clients acquire local numbers for their yellow pages ads, billboards or other advertising in multiple cities/states/countries and forward all the calls from those numbers to one central call center. They then simply access their call logs on our online account management interface and monitor the phone traffic generated by each number to collect/evaluate essential tracking metrics. One step further, they will often acquire multiple local numbers within the same region and use a different one for different media within that one region to assess the relative success of each media there. By using local numbers, you can give customers the assurance of calling someone "in their own backyard" and you don't necessarily need to sacrifice your ability to track either. Isn't technology great? You can even try this service 10 days for free. http://www.tollfreeforwarding.com Sorry for the plug, but it is 100% relevant to this article... I just wanted to point out that if it’s tracking you want, you still CAN achieve it with local numbers. There are ways to have your cake and eat it too.

The company I work for provides local numbers for pretty much every region in the US (and most countries as well), along with your usual toll free/800 numbers. Many of our clients acquire local numbers for their yellow pages ads, billboards or other advertising in multiple cities/states/countries and forward all the calls from those numbers to one central call center. They then simply access their call logs on our online account management interface and monitor the phone traffic generated by each number to collect/evaluate essential tracking metrics.

One step further, they will often acquire multiple local numbers within the same region and use a different one for different media within that one region to assess the relative success of each media there.

By using local numbers, you can give customers the assurance of calling someone “in their own backyard” and you don’t necessarily need to sacrifice your ability to track either. Isn’t technology great? You can even try this service 10 days for free. http://www.tollfreeforwarding.com

Sorry for the plug, but it is 100% relevant to this article…

]]> By: Michael Munz http://www.convertoffline.com/dont-sabotage-your-campaign-with-a-tracking-1-800/#comment-18 Michael Munz Fri, 19 Oct 2007 17:59:50 +0000 http://www.convertoffline.com/dont-sabotage-your-campaign-with-a-tracking-1-800/#comment-18 There are good reasons for using 800's like, a metro area thats growing and bringing in new area codes to compensate for the population growth. And I agree that both 800 and local are the most effective. The stats provided sure don't seem relevant to the entire www. The online phonebooks account for less that 10% of all search on the web. Anything phonebook is soo 5 minutes ago. Stick to the internet and how people use 800" vs. Local's there. There are good reasons for using 800’s like, a metro area thats growing and bringing in new area codes to compensate for the population growth. And I agree that both 800 and local are the most effective. The stats provided sure don’t seem relevant to the entire http://www. The online phonebooks account for less that 10% of all search on the web. Anything phonebook is soo 5 minutes ago. Stick to the internet and how people use 800″ vs. Local’s there.

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