Comments on: Choose Your SEM Wisely… Power To The People! http://www.convertoffline.com/choose-your-sem-wisely-power-to-the-people/ SEM Help For Local Service Businesses Sat, 20 Mar 2010 17:06:41 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Miriam Ellis Asks A Lot of Questions | Website Promotion is not Voodoo http://www.convertoffline.com/choose-your-sem-wisely-power-to-the-people/comment-page-1/#comment-2291 Miriam Ellis Asks A Lot of Questions | Website Promotion is not Voodoo Thu, 13 Mar 2008 03:25:55 +0000 http://www.convertoffline.com/choose-your-sem-wisely-power-to-the-people/#comment-2291 [...] This argument sometimes leads us to counsel against paying for inclusion even when there’s traffic to be had from that source.  And it always leads us to be skeptical… and to test (see upcoming post on managing offline conversion). [...] [...] This argument sometimes leads us to counsel against paying for inclusion even when there’s traffic to be had from that source.  And it always leads us to be skeptical… and to test (see upcoming post on managing offline conversion). [...]

]]> By: Local Search Hound http://www.convertoffline.com/choose-your-sem-wisely-power-to-the-people/comment-page-1/#comment-2280 Local Search Hound Wed, 12 Mar 2008 21:43:36 +0000 http://www.convertoffline.com/choose-your-sem-wisely-power-to-the-people/#comment-2280 Shelley, I appreciate your input as I believe this is a very important issue for small business... and in many ways its a new issue for them. Miriam Ellis at the <a href="http://www.solaswebdesign.net/wordpress/?p=194" rel="nofollow">SEO Igloo</a rel="nofollow"> posted a response to this that is very similar to what you are saying. And I agree. Also, with Eric Pender's comment above; about "being forthcoming." This turned into a very interesting discussion and the 2 take- aways are: 1) Be upfront with your client and 2) Sell and service the client according to their needs. Sometimes the best lessons are the simplest! Shelley, I appreciate your input as I believe this is a very important issue for small business… and in many ways its a new issue for them.

Miriam Ellis at the SEO Igloo posted a response to this that is very similar to what you are saying. And I agree. Also, with Eric Pender’s comment above; about “being forthcoming.”

This turned into a very interesting discussion and the 2 take- aways are:
1) Be upfront with your client and
2) Sell and service the client according to their needs.

Sometimes the best lessons are the simplest!

]]> By: Shelley Ellis http://www.convertoffline.com/choose-your-sem-wisely-power-to-the-people/comment-page-1/#comment-2273 Shelley Ellis Wed, 12 Mar 2008 18:13:17 +0000 http://www.convertoffline.com/choose-your-sem-wisely-power-to-the-people/#comment-2273 I work for iCrossing but before I started working for them, I ran a small paid search agency for years. Here's my take on this from working with multiple clients in the same industry. They all had different budgets. They all had different goals. Most had just a slightly different spin on the industry that made them unique. Yes, I learned from account A and applied that to account B and yes, many of the keywords did crossover. But because of the differences in each account...I ended up managing each account very differently. I work for iCrossing but before I started working for them, I ran a small paid search agency for years. Here’s my take on this from working with multiple clients in the same industry. They all had different budgets. They all had different goals. Most had just a slightly different spin on the industry that made them unique. Yes, I learned from account A and applied that to account B and yes, many of the keywords did crossover. But because of the differences in each account…I ended up managing each account very differently.

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