What Seth Godin calls ‘advertising’… I call ‘national advertising’ and what he calls ‘clutter’… I call ‘the widespread ability for a small business to effectively and affordably brand their business for the first time in history.’
A couple of examples might help to understand:
200 TV channels – Seth Godin calls this [...]
Bill Hartzer has written an important post explaining how Google’s display url policy will effect large local search marketers like ReachLocal. Bill shows a good example of how ReachLocal’s advertisers could be adversely effected by the policy change.
However, it doesn’t appear that ReachLocal was effected by this change [...]
Yesterday, The Link Spiel wrote one of those headlines that takes just a minute to pen but is difficult to resist: Links For Sex, so click-through I did. And of course she had to know that some knucklehead would come along and write a post like this.
That knucklehead? Yes, yours [...]
Yes, I know Benjamin Franklin was not a President but I do believe he is as responsible for the way in which we are governed as any one man. And though Thomas Jefferson was an awesome writer… I don’t think he would have made the front page of Digg, nearly as much as [...]
If you’re a small business with very good content, the kind that those who hang out in social media sites would like, I would suggest submitting that content to stumbleupon. Because when these folks finally turn off their computer (it could take awhile) they will shop in their local area and I bet an awful [...]
This is the first I’ve noticed this… a link in an Adwords ad that allows you to click and a map of the businesses location will drop down… check it out.
When you click on the link it gives a nice map of the location of the business:
Pretty Cool. According to the [...]
You want to the know the value of your target market? Your market share? You could hire a market research company to conduct surveys and count beans and all of that. Or you could thin-slice it!
Thin-slicing is a phrase I was introduced to in the book: Blink, written by [...]
I have now received 3 messages (2 emails and 1 letter to my house!) from TrueLocal telling me that they are going to give me 2 months of Free Advertising and a $150 credit for free advertising. Now, I know what you’re thinking… so what… there are a ton of c’mons like that [...]
In a typical evening, I will spend a few hours reading blogs about search marketing. I will focus on anything that has to do with local, but will read anything that catches my eye. I start with the ones I have I loaded on my homepage and then when I have time I will go [...]
A great opportunity to network with folks from the SMX Social Media Expo in NYC: EVEN for people not attending the conference: IMNY Charity Party Sponsored by the Best of the Web. Plus, you help fight cancer. Truly great.
$40 Donation to Leukemia and Lymphoma Society