I’ve been reading a lot lately about the death of the yellow pages, however, much of what I read is anecdotal. There is little doubt that yp usage is slipping but the reports I read would have you believe that it is already buried. Usage is down less than 15% in the past 8 years… [...]
Yahoo! recently said, we’re rolling out some changes to our crawling, indexing, and ranking algorithms.” Is this to the detriment of the linkless local site?
2 Sites I manage that ranked well in Yahoo! for their industry+county disappeared. Both ranked consistently #1 or #2 for those terms in Yahoo! and now neither of [...]
#1 – Paraphrasing Mike Grehan, author of The Search Engine Marketing Book:
If you create a page about a unique word or phrase, you can easily rank for that term.
As an example, if you were to create a site about xandrough, Google will want to return that site when a searcher uses [...]
There is a post on local search over at Search Engine Land recounting what the big boys of local search are talking about at the conference. It begins with:
Huge market, huge confusion, huge challengesâ€”that could summarize discussion on the Meet the Local Search Engines panel
They talk about content as the [...]
I guess stuffing the names of towns into local business websites has been around for as long as the internet, but every time I see it I get annoyed. I don’t know why… wait… yes I do… because it’s a stupid thing to do!
And here’s the reason why. Putting the areas served on the [...]