I’ve been reading a lot lately about the death of the yellow pages, however, much of what I read is anecdotal. There is little doubt that yp usage is slipping but the reports I read would have you believe that it is already buried. Usage is down less than 15% in the past 8 years… [...]
Having spent so much time over the past year reading about SEO, in an effort to figure out the best-practices of great SEOs; I have found one principle that comes up time and again: Symmetry. I think great SEOs look for single tactics that provide a turn-on for the site’s visitors and the search engines.
I guess stuffing the names of towns into local business websites has been around for as long as the internet, but every time I see it I get annoyed. I don’t know why… wait… yes I do… because it’s a stupid thing to do!
And here’s the reason why. Putting the areas served on the [...]