I got a little lazy the other day, while going through an Adwords account that I am managing, and rather than write a new ad to compete with the winner of a split-test… I paused it; and a funny thing happened… the minimum bid ticked down from 3 cents to 2.
The CTR on [...]
With the upcoming change to Google’s display URL policy on redirects, I have been rewriting my PPC ads. I have had a difficult time defeating the click-through rates of the display url: www.geocategory.com, that is re-directing to the website. I got a number of good ideas from a question I asked [...]
I recently read a well-written article by Search Engine Guide, which outlined the ways one can use the geo-targeting features of Google Adwords. My problem with this article and the other ones on the subject that I have read lately, is that they are now written without the caveats that typically accompanied them [...]
This is the first I’ve noticed this… a link in an Adwords ad that allows you to click and a map of the businesses location will drop down… check it out.
When you click on the link it gives a nice map of the location of the business:
Pretty Cool. According to the [...]
Presumably those writing and selling guides for Adwords are pretty good at it themselves, so let’s have a look and see if they care about the display url:
Notice the keyword is “Adwords guide” and each of these PPC Jedi have gotten the word Adwords into their URL.
It seems [...]
What is a person looking for when they go to a search engine and type in:
‘Painter Paramus NJ’ ?
Because of the geographic indicator, we can probably rule out Van Gogh, Mona Lisa and that stuff. So, it is presumably a house painter. But let’s go further… can we guess their intent? Do they [...]
CopyBlogger has two awesome posts on writing headlines: 10 sure-fire headlines and later they added 7 more magnetic headlines. I would like to an 18th to the list that can be very effective for many different service businesses. And with a little spin, bloggers too.
You may not [...]
SEM Clubhouse wrote a very good post on Expanded Broad Match being Corrupt Since Aug 20th and I agree when he says “Broad Match was expanded way too much.” I will share with you 2 experiences that convince me he is right and what I plan to do about it.
Scaling the mountain to the coveted #1 spot on Google with PPC can be done in 2 ways; you can pay your way to the top or write your way to the top. The oversimplified formula for ranking is ($bid) x(Click-Thru Rate%), which means Google will rank an ad with a $2 bid and a [...]