With the upcoming change to Google’s display URL policy on redirects, I have been rewriting my PPC ads. I have had a difficult time defeating the click-through rates of the display url: www.geocategory.com, that is re-directing to the website. I got a number of good ideas from a question I asked [...]
Yahoo! recently said, we’re rolling out some changes to our crawling, indexing, and ranking algorithms.” Is this to the detriment of the linkless local site?
2 Sites I manage that ranked well in Yahoo! for their industry+county disappeared. Both ranked consistently #1 or #2 for those terms in Yahoo! and now neither of [...]
I was talking to Will Scott on the phone last week; I found talking to a busy local seo on the phone a little like riding a NYC subway at rush hour… we later resumed the conversation by email; but before the rushing by of the proverbial trains, a very important [...]
Miriam Ellis is in the midst of creating an excellent series of interviews with local seo’s over at the SEO Igloo. I was humbled to be part of the group she is interviewing and I really enjoyed doing it. Thanks again for the invite Miriam.
In the introduction to the [...]
Why does this listing Rank #1 for House Painting in Paramus NJ?
The listing is credited with 69 web pages pointing at the name of the business but these are all essentially scraper sights that have picked up the listings of the competition as well. And there is no [...]
Armed with an index finger, pencil and an analytics package (other than google’s), I set out to see what I could I learn about those folks searching for local service businesses by looking at what they typed in. Here is what I found. (I included a scanned page of the “notes” so you could appreciate [...]
Rather than right down my New Year’s Resolution, I decided to resolve it. Sure, it’s a month late but I bet most resolutions have been discarded by this time, so maybe I’m ahead of the game after all. Anyway, the resolution? Oh, yes… to update my blogroll. I have tried to include those blogs that [...]
If there is any doubt about the value in local, one needs only to saunter over to Spyfu, where the list of 1000 most expensive keywords (opens in new window) can be found. And take note that out of the top 200 almost 80 have a geographic indicator… including the top 2.
I spent on [...]
As often as ‘Content is King’ is written by some it is disregarded by others and if the yellow pages industry doesn’t understand that… it WILL be the end of the medium. Let me explain.
Anyone who has worked in yellow pages or local search knows that the market is fragmented. Consumers have lots of [...]