Category Archives: Local Search

Phone Numbers In PPC Ads Show Promise

With the upcoming change to Google’s display URL policy on redirects, I have been rewriting my PPC ads. I have had a difficult time defeating the click-through rates of the display url: www.geocategory.com, that is re-directing to the website. I … Continue reading

Posted in Local Search, PPC | Tagged , , | Comments Off

Yahoo! Shoved A Red Hot Poker Up The Backside Of My Linkless Local Sites

Yahoo! recently said, we’re rolling out some changes to our crawling, indexing, and ranking algorithms.” Is this to the detriment of the linkless local site? 2 Sites I manage that ranked well in Yahoo! for their industry+county disappeared. Both ranked … Continue reading

Posted in Local Search, SEO | Tagged , , | 6 Comments

Choose Your SEM Wisely… Power To The People!

I was talking to Will Scott on the phone last week; I found talking to a busy local seo on the phone a little like riding a NYC subway at rush hour… we later resumed the conversation by email; but … Continue reading

Posted in Local Search | 10 Comments

Selling Local Search

Miriam Ellis is in the midst of creating an excellent series of interviews with local seo’s over at the SEO Igloo. I was humbled to be part of the group she is interviewing and I really enjoyed doing it. Thanks … Continue reading

Posted in Local Search | 6 Comments

Top 10 In Google Maps – Part 2

Why does this listing Rank #1 for House Painting in Paramus NJ? The listing is credited with 69 web pages pointing at the name of the business but these are all essentially scraper sights that have picked up the listings … Continue reading

Posted in Local Search | 7 Comments

Local Search Keyword Analysis

Armed with an index finger, pencil and an analytics package (other than google’s), I set out to see what I could I learn about those folks searching for local service businesses by looking at what they typed in. Here is … Continue reading

Posted in Local Search | 28 Comments

New To Local Search? Save Yourself A Year

Rather than right down my New Year’s Resolution, I decided to resolve it. Sure, it’s a month late but I bet most resolutions have been discarded by this time, so maybe I’m ahead of the game after all. Anyway, the … Continue reading

Posted in Local Search | 5 Comments

5 Ideas To Raise The ROI OF Local’s Most Expensive Campaigns

If there is any doubt about the value in local, one needs only to saunter over to Spyfu, where the list of 1000 most expensive keywords (opens in new window) can be found. And take note that out of the … Continue reading

Posted in Local Search | Tagged , , | 5 Comments

Local Search – The Business Model (Beware: Long Post)

When I look back at 2007 I will probably regard it as one of my favorite years. I love to learn and in 2007 I learned HTML, CSS, SEO, SEM a little Photoshop and enough javascript and php to understand … Continue reading

Posted in Local Search | 8 Comments

YP Contemplating Suicide by SEO.

As often as ‘Content is King’ is written by some it is disregarded by others and if the yellow pages industry doesn’t understand that… it WILL be the end of the medium. Let me explain. Anyone who has worked in … Continue reading

Posted in Local Search | 27 Comments