Category Archives: Local Search

There’s A Yellow Pages In My Facebook… And Yours

For the second time in my life, I found something in a Google search result that made me sure my professional life was about to change forever. The first was almost a decade ago when a simple search revealed the … Continue reading

Posted in Local Search | 3 Comments

Yodle’s Strategy Part 2 – A Retraction

Yodle was kind enough to reach out to me after my most recent post regarding their link building strategy. It turns out I had some things not quite right so I appreciate them letting me know so I could correct … Continue reading

Posted in Local Search | 3 Comments

Yodle’s Link Building Strategy

Court Cunningham, Yodle’s CEO, recently talked about Yodle being “experts in automation” and that’s reflected in their recently launched organic product’s method of link building. Here is how it appears to work: The customer writes an article/blog post on Yodle’s … Continue reading

Posted in Local Search | 13 Comments

Grab A Top Spot In Google Using Superpages PPC – A Guide

With Superpages ranking highly in Google for a ton of local search queries you may want to figure out how to get your listing to the #1 spot so when folks click-thru from these top rankings you become the number … Continue reading

Posted in Local Search, SEM, Website Design | 10 Comments

No Bail Out For Yellow Pages

Greg Sterling has been writing a lot about the possible disappearance of newspapers. Seth Godin has also speculated about newspapers’ disappearance. I think both of them and others are talking about them because they feel like it is really important; … Continue reading

Posted in Local Search, Uncategorized | 5 Comments

Might Idearc’s Impending Bankruptcy Be The End Of The Yellow Pages?

Where can you buy a company that generated $377 million in cash after expenses in the first 9 months of this year for a total of $14.6 million? Check your local yellow pages. Though Idearc has not made any announcement … Continue reading

Posted in Local Search | Tagged | 28 Comments

Smooth Reviews Like Service Magic

The company I work for has been in business for over 8 years, does great work and has exactly 0 reviews in Yahoo and another 0 in google. Not that surprised are you? I know. But I find this surprising… … Continue reading

Posted in Local Search, Uncategorized | Tagged , | 13 Comments

Yellow Pages… Better Results Than Google?

I’ve been reading a lot lately about the death of the yellow pages, however, much of what I read is anecdotal. There is little doubt that yp usage is slipping but the reports I read would have you believe that … Continue reading

Posted in Local Search, SEO | Tagged , | 6 Comments

Local Seo Is Easy… Just Create A Good Yellow Page Ad

The first site I got to the first of page of results for a specific keyword, I did so, quite by accident. When I designed the site I did so with PPC in mind and I included all the copy … Continue reading

Posted in Local Search | Tagged | 10 Comments

Split Testing Local Search

The best team wins nearly every game and the faster runner wins nearly every race, so are we surprised that the best ad gets nearly every phone call? For similar sized ads; the standard deviation of the calls received from … Continue reading

Posted in Analytics, Local Search | 7 Comments