For the second time in my life, I found something in a Google search result that made me sure my professional life was about to change forever. The first was almost a decade ago when a simple search revealed the listings of 3 local businesses at the top of the results. I was [...]
Yodle was kind enough to reach out to me after my most recent post regarding their link building strategy. It turns out I had some things not quite right so I appreciate them letting me know so I could correct it.
The process that I described in that post was not the link [...]
Court Cunningham, Yodle’s CEO, recently talked about Yodle being “experts in automation” and that’s reflected in their recently launched organic product’s method of link building. Here is how it appears to work: The customer writes an article/blog post on Yodle’s website, local.yodle.com, and links back to their own site. This allows Yodle to [...]
With Superpages ranking highly in Google for a ton of local search queries you may want to figure out how to get your listing to the #1 spot so when folks click-thru from these top rankings you become the number 1 choice. This is just a little twist on
Greg Sterling has been writing a lot about the possible disappearance of newspapers.
Seth Godin has also speculated about newspapers’ disappearance.
I think both of them and others are talking about them because they feel like it is really important; but what about yellow pages. Does anyone care? Until yesterday I [...]
Though Idearc has not made any announcement regarding bankruptcy, in the last year and half Idearc’s (publisher of [...]
The company I work for has been in business for over 8 years, does great work and has exactly 0 reviews in Yahoo and another 0 in google. Not that surprised are you? I know.
But I find this surprising… having signed up with Service Magic only a few months ago, this garage [...]
I’ve been reading a lot lately about the death of the yellow pages, however, much of what I read is anecdotal. There is little doubt that yp usage is slipping but the reports I read would have you believe that it is already buried. Usage is down less than 15% in the past 8 years… [...]
The first site I got to the first of page of results for a specific keyword, I did so, quite by accident. When I designed the site I did so with PPC in mind and I included all the copy points that I knew from years of yellow pages ad design were necessary to motivate [...]
The best team wins nearly every game and the faster runner wins nearly every race, so are we surprised that the best ad gets nearly every phone call?
For similar sized ads; the standard deviation of the calls received from yellow page ads is greater than the mean.
-Paraphrasing Dr. Dennis Fromholzer, CRM Associates