As you already know, working in search marketing, change happens at light speed (byte speed for the punster) and continuing education and training is critical.
When it came time to redefine our local seo procedure for all the recent changes, I wanted to create it with all known information available. Good luck, right? [...]
I read Matt McGee’s post on promoting Google Favorite Place status on more than just your window and I thought how right he is!
The problem is I couldn’t find a badge to display on the site. So, we created one. Here it is:
If you are a favorite place in [...]
The analytics of local search are different than e-commerce; avg. time on site, pages/visit & bounce rate are largely measures of engagement and e-commerce. Yet, us local searcherati try to fit these square pegs into our round holes. Why? Because these are the tools Google Analytics made available to us.
Let’s face it, we never [...]
Go to Yahoo, Superpages.com et al. and do a search for a ‘business type’ and select your home county as the ‘geography’, you will get a message saying something like; “we are not able to find that location”. Not on Google Maps.
I used several different lines of business and used Bergen County NJ as [...]
Allpages is the key to ranking in Google Maps. I haven’t tested this or anything but it seem logical. Allpages is the only Internet Yellow Pages I’ve found that does not allow business owners to add their listing to the directory. The only way to get in is with a business line through [...]