Author Archives: Tim Coleman

Yodle’s Link Building Strategy

Court Cunningham, Yodle’s CEO, recently talked about Yodle being “experts in automation” and that’s reflected in their recently launched organic product’s method of link building. Here is how it appears to work: The customer writes an article/blog post on Yodle’s … Continue reading

Posted in Local Search | 13 Comments

Free G1 – No Kidding!

At Christmas I got a Droid. That’s good. I had 10 months left on my T-mobile contract. That’s good for you. Here’s the offer. You get the G1 for free. You need to agree to take over my contract. What’s … Continue reading

Posted in Uncategorized | Comments Off

Adwords Click To Call Trouble Address shows in ads, but phone number is missing.

Last week Google formally launched its Click-to-Call functionality in Adwords. Greg Sterling spoke with Paul Feng, Google’s Group Product Manager for Mobile Ads, about this new feature. Feng said that some advertisers in Google’s Click-to-Call tests saw improvement in CTR’s … Continue reading

Posted in Uncategorized | 2 Comments

Grab A Top Spot In Google Using Superpages PPC – A Guide

With Superpages ranking highly in Google for a ton of local search queries you may want to figure out how to get your listing to the #1 spot so when folks click-thru from these top rankings you become the number … Continue reading

Posted in Local Search, SEM, Website Design | 10 Comments

70% Increase In Conversion And A Lesson In Human Nature

Although every website defines conversion a little differently, we all need visitors to take some desired action. We need them to advance one step at a time until hopefully they become a customer. Because ours is a service business we … Continue reading

Posted in Analytics | 6 Comments

Google Maps Favorite Place Badge – Help Yourself

I read Matt McGee’s post on promoting Google Favorite Place status on more than just your window and I thought how right he is! The problem is I couldn’t find a badge to display on the site. So, we created … Continue reading

Posted in Google Maps | 10 Comments

Google Product Listing Ads Of The Third Kind

Over the weekend I had my first sighting of the new Google Product Listing Ads. Having missed all the write-ups last week I was shocked when they showed up in a search I was doing over the weekend. Visually dominant … Continue reading

Posted in Uncategorized | Comments Off

Google Maps Update – 10 Pack Displays For County Search

Google continues to expand the types of searches for which it displays the 10-Pack. Today for the first time I found the 10 pack for a search with a county geography.

Posted in Uncategorized | 5 Comments

How Much Does Yodle Charge?

In the light of Borrell Associates recent study that showed astronomical churn rates at local search resellers like Yodle and ReachLocal, there has been a lot of speculation about the reasons why. I commented on David Mihm’s Blog that price … Continue reading

Posted in Uncategorized | 10 Comments

The Most Important Analytics In Local Search

The analytics of local search are different than e-commerce; avg. time on site, pages/visit & bounce rate are largely measures of engagement and e-commerce. Yet, us local searcherati try to fit these square pegs into our round holes. Why? Because … Continue reading

Posted in Analytics, Google Maps | 7 Comments