Comments on: 5 Basic Questions To Ask Your Local SEM http://www.convertoffline.com/5-basic-questions-to-ask-your-local-sem/ SEM Help For Local Service Businesses Fri, 03 Feb 2012 23:42:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Internet Yellow Pages: Reasons to Not Use Them | Small Business Search Engine Marketing http://www.convertoffline.com/5-basic-questions-to-ask-your-local-sem/comment-page-1/#comment-71079 Internet Yellow Pages: Reasons to Not Use Them | Small Business Search Engine Marketing Thu, 29 Apr 2010 03:37:37 +0000 http://www.convertoffline.com/5-basic-questions-to-ask-your-local-sem/#comment-71079 [...] conditioning, plumbing and pest control contractor should see about Internet Yellow Pages. See my comments. The author asks 5 Basic Questions To Ask Your Local SEM. I would not use a service like this [...] [...] conditioning, plumbing and pest control contractor should see about Internet Yellow Pages. See my comments. The author asks 5 Basic Questions To Ask Your Local SEM. I would not use a service like this [...]

]]> By: Air Conditioning SEO http://www.convertoffline.com/5-basic-questions-to-ask-your-local-sem/comment-page-1/#comment-71077 Air Conditioning SEO Thu, 29 Apr 2010 03:21:49 +0000 http://www.convertoffline.com/5-basic-questions-to-ask-your-local-sem/#comment-71077 There is one good thing about Internet Yellow Page ads. They will often pass on link juice. But that's a high price to pay for a link. There is one good thing about Internet Yellow Page ads. They will often pass on link juice. But that’s a high price to pay for a link.

]]> By: Air Conditioning SEO http://www.convertoffline.com/5-basic-questions-to-ask-your-local-sem/comment-page-1/#comment-71075 Air Conditioning SEO Thu, 29 Apr 2010 03:16:41 +0000 http://www.convertoffline.com/5-basic-questions-to-ask-your-local-sem/#comment-71075 The "money" words for an air conditioning contractor are "air conditioning repair". Peerless and Bradford-White are plumbing products. For the most part, IYP is a total waste unless you pay top dollar to be at the top. Long term contracts lock the poor HVAC guys in so they can't quite when it is painfully obvious the program does not work. Most, if not all, IYPs don't track anything but clicks. Contractors should rent a phone number for every type of advertising. Contractors go with IYPs because they are use to going with print yellow page companies. A successful campaign must include all of the new media like blogs, Youtube ( but stay away from IYP videos), press releases, organic listings and PPC. My IYP friends are looking for new jobs. The “money” words for an air conditioning contractor are “air conditioning repair”. Peerless and Bradford-White are plumbing products.

For the most part, IYP is a total waste unless you pay top dollar to be at the top. Long term contracts lock the poor HVAC guys in so they can’t quite when it is painfully obvious the program does not work.

Most, if not all, IYPs don’t track anything but clicks. Contractors should rent a phone number for every type of advertising.

Contractors go with IYPs because they are use to going with print yellow page companies. A successful campaign must include all of the new media like blogs, Youtube ( but stay away from IYP videos), press releases, organic listings and PPC.

My IYP friends are looking for new jobs.

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