Monthly Archives: April 2008

More Local Search Analytics

I discovered Mongoose Metrics a few weeks back and I’m surprised by how much I was missing. I was blind and now can see. On one of the sites I manage, I segmented the traffic sources and used separate phone … Continue reading

Posted in Analytics | 8 Comments

From My Point Of View… Seth Godin Got It Wrong

What Seth Godin calls ‘advertising’… I call ‘national advertising’ and what he calls ‘clutter’… I call ‘the widespread ability for a small business to effectively and affordably brand their business for the first time in history.’ A couple of examples … Continue reading

Posted in Uncategorized | Comments Off

The .02 Minimum Bid And Split-Testing

I got a little lazy the other day, while going through an Adwords account that I am managing, and rather than write a new ad to compete with the winner of a split-test… I paused it; and a funny thing … Continue reading

Posted in PPC | Tagged , , , | Comments Off

Google Makes Exception To Display URL Policy For Large Advertiser?

Bill Hartzer has written an important post explaining how Google’s display url policy will effect large local search marketers like ReachLocal. Bill shows a good example of how ReachLocal’s advertisers could be adversely effected by the policy change. However, it … Continue reading

Posted in Uncategorized | 11 Comments

Split Testing Local Search

The best team wins nearly every game and the faster runner wins nearly every race, so are we surprised that the best ad gets nearly every phone call? For similar sized ads; the standard deviation of the calls received from … Continue reading

Posted in Analytics, Local Search | 7 Comments