Monthly Archives: January 2008

Geotargeting Adwords For Local Business: Buyer Beware

I recently read a well-written article by Search Engine Guide, which outlined the ways one can use the geo-targeting features of Google Adwords. My problem with this article and the other ones on the subject that I have read lately, … Continue reading

Posted in PPC | 3 Comments

5 Ideas To Raise The ROI OF Local’s Most Expensive Campaigns

If there is any doubt about the value in local, one needs only to saunter over to Spyfu, where the list of 1000 most expensive keywords (opens in new window) can be found. And take note that out of the … Continue reading

Posted in Local Search | Tagged , , | 5 Comments

Local Search – The Business Model (Beware: Long Post)

When I look back at 2007 I will probably regard it as one of my favorite years. I love to learn and in 2007 I learned HTML, CSS, SEO, SEM a little Photoshop and enough javascript and php to understand … Continue reading

Posted in Local Search | 8 Comments

YP Contemplating Suicide by SEO.

As often as ‘Content is King’ is written by some it is disregarded by others and if the yellow pages industry doesn’t understand that… it WILL be the end of the medium. Let me explain. Anyone who has worked in … Continue reading

Posted in Local Search | 27 Comments