October 2007

Search Marketers: You May Never Look At Stumbleupon The Same Way Again

In a typical evening, I will spend a few hours reading blogs about search marketing. I will focus on anything that has to do with local, but will read anything that catches my eye. I start with the ones I have I loaded on my homepage and then when I have time I will go to Sphinn and more recently I have joined Stumbleupon and been delighted with what I have found.

For a change one night I began to Stumble images… which I do regularly now… as I have discovered that Stumbleupon is truly an art gallery.

The strange thing is that I started associating some of these images with search marketing. So, please allow me to share these images with you and let me know if you see what I see… or do I just need to go to bed earlier each night? I also felt a desire to share these wonderful images and provide their talented creators with a little link love.

Offline Conversion

Washing Machine Carted by a Man
Offline Conversion- I don’t think the artist was particularly sympathetic for these people; who are portrayed in this photo the same way that click-and-brick shoppers are often written about by search marketers who are tired of trying to track their shopping patterns.

Analytics

Beautiful Girl Mirrored by Smoke
Analytics- This photograph was the inspiration for this post because as I stared at what is one of the most hauntingly beautiful photographs I’ve ever seen; I was reminded of all things… analytics.

Social Media

Skilled Photograph of Graveyard
Social Media- I do not say this to be ironic… this image reminds me of my own mortality and makes me want to reconnect with people… to get the most out of everything… and that the internet’s ability to connect us with each other is really the reason we spend so much time in front of it.

Transparency

Beautiful woman bathing her feet in kitchen sink
Transparency - Ahem… as this is art… we will want to view the entire composition of this beautiful photograph and take note that transparency resides also in the glass window as well as the water. And please… let us hope that that light/lamp thing is not plugged in.

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You May Never Need To Read Another Post About Writing Headlines

CopyBlogger has two awesome posts on writing headlines: 10 sure-fire headlines and later they added 7 more magnetic headlines. I would like to an 18th to the list that can be very effective for many different service businesses. And with a little spin, bloggers too.

You may not need a new…


This was made famous by AAMCO… as in… you may not need a new transmission. But it can be used effectively whenever a repair could avoid a large and unwanted purchase…

Examples:

You may not need a new roof

You may not need a new furnace…

You may not need a new hot water heater

Other uses may be in technology where the headline implies a hack, alternative or upgrade could avoid spending money… examples.

You may not need a new IPod…
You many not need a new computer…
You many not need to pay for a SSL Certificate…

I hope you didn’t feel like this post’s headline was overhyped. I used it to show how this headline technique could be used for bloggers as well. And I honestly feel like good copy is often undervalued. So, please read more posts on writing headlines and copy and add copyblogger to your feed if it isn’t there already.

Oh! and this technique could also make for some good copy in your PPC campaigns.

PPC

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