The Mayor of San Francisco acknowledged that many people “use yellow pages” but signed into law a bill that will require residents to opt-in to receive the phone book.

The logic being that those folks who still use it can opt-in and receive it. This is one of those weird logic things [...]

One possible future:

Joe looked up from his paperwork and thought out loud that the phone hadn’t been ringing much in the last few days. He finished the estimate he had been working on and emailed it to the old couple he met with last week.

Still thinking it had been unusually slow, Joe logged [...]

Whether you have to write a check to your internet provider when you search on Google, connect on Facebook or send an email will be decided today when the FCC votes on Free-Internet.

Verizon, At&t and other internet providers insist they should have the ability to block internet content. Many believe they want this [...]

If you take a look at the image above at a Google Maps result you will find listings for 4 companies that don’t really exist, at least not with that name or at the address listed. I called and asked if they were licensed, they said no. All 4 phone numbers [...]

Most studies I’ve read regarding mobile seem to focus on statistics that may lead to conclusions that overstate the importance of mobile. I wanted to put together a study that would show the actual traffic from mobile devices to a local website in an industry that was traditionally driven by yellow page advertising. My goal [...]

Pay Per Call brings about a conversation like no other in local advertising. Small business owners, who normally deal in broad strokes, all of sudden are fighting tooth and nail each time their phone rings. And Yext, a technology that was created to alleviate this, by using transcription technology, may have amplified it [...]