As you already know, working in search marketing, change happens at light speed (byte speed for the punster) and continuing education and training is critical.
When it came time to redefine our local seo procedure for all the recent changes, I wanted to create it with all known information available. Good luck, right? [...]
There have obviously some been some changes to Adwords contact form extensions since PPC Hero first wrote about them almost 2 years ago.
For the first time, I saw one in the wild that autofilled my email address. I am surprised that google would take this step given [...]
For the second time in my life, I found something in a Google search result that made me sure my professional life was about to change forever. The first was almost a decade ago when a simple search revealed the listings of 3 local businesses at the top of the results. I was [...]
The logic being that those folks who still use it can opt-in and receive it. This is one of those weird logic things [...]
One possible future:
Joe looked up from his paperwork and thought out loud that the phone hadn’t been ringing much in the last few days. He finished the estimate he had been working on and emailed it to the old couple he met with last week.
Still thinking it had been unusually slow, Joe logged [...]
Whether you have to write a check to your internet provider when you search on Google, connect on Facebook or send an email will be decided today when the FCC votes on Free-Internet.
Verizon, At&t and other internet providers insist they should have the ability to block internet content. Many believe they want this [...]
If you take a look at the image above at a Google Maps result you will find listings for 4 companies that don’t really exist, at least not with that name or at the address listed. I called and asked if they were licensed, they said no. All 4 phone numbers [...]
Most studies I’ve read regarding mobile seem to focus on statistics that may lead to conclusions that overstate the importance of mobile. I wanted to put together a study that would show the actual traffic from mobile devices to a local website in an industry that was traditionally driven by yellow page advertising. My goal [...]
Pay Per Call brings about a conversation like no other in local advertising. Small business owners, who normally deal in broad strokes, all of sudden are fighting tooth and nail each time their phone rings. And Yext, a technology that was created to alleviate this, by using transcription technology, may have amplified it [...]
Yodle was kind enough to reach out to me after my most recent post regarding their link building strategy. It turns out I had some things not quite right so I appreciate them letting me know so I could correct it.
The process that I described in that post was not the link [...]